Over 1,000 electrical contractors plan with JETPLAN. We're profitable. And we've done almost no marketing to get here. What would you add to that story?
Our customers are German electrical contractors — tradespeople who don't live on LinkedIn and who buy on trust and referral. Reaching them isn't a standard B2B SaaS playbook, and that's exactly what makes it interesting: how do you build a brand and a growth engine for a market that's online and offline at once, traditional, German-speaking, and heavily relationship-driven? If that question appeals to you rather than worries you, keep reading.
So far, marketing here has been the bare minimum, mostly in-house. Today, almost all of our growth comes through three channels: Meta Ads, organic search, and referrals into a free trial. Beyond that, it's largely open field. Where you start is your call.
You're building on a solid foundation: we have product-market fit, we're profitable, and our customers genuinely like our approach. There's a solid messaging framework for you to build on.
Good marketing is now the lever for how fast we grow — with plenty of headroom: scale what works, add new value drivers, serve new customer segments, expand geographically. And we do it on our own terms: no VC agenda, no quarterly reporting.
We'd rather be concrete than vague: we expect you to increase the number of trial signups. That's the success metric you report on. Set a target, make it measurable.
You'll fill our first dedicated marketing role and own the function end to end: strategy, channels, content. You start solo and work directly with the founder at first, taking GTM over from him.